Pico 4’s key features are also quite impressive. Image: PicoĪt a price point of $429/ €429 / £379, the headset falls within a competitive entry-level range. I would be surprised to see Pico Interactive try for any major push into the American market in the coming months, and with the TikTok ban looking inevitable, things might not change any time soon. As it stands, US residents can order the headset for $429 through Newegg and other unofficial channels.
According to sources, Pico Interactive decided at the last minute to cancel their planned launch of Pico 4 in the US because of the ongoing feud between the US government and their parent company Bytedance. These aspirations turned out to be at odds with the current market structure as well as international affairs. Pico Interactive’s strategic move to target a similar demographic as other established headsets underscored its ambition to compete as an equal in a market otherwise mostly dominated by Meta.
Positioned as a consumer device, the Pico 4 launched in October 2022 targeting mostly gaming, entertainment, and fitness-oriented audiences. The aim is to assess not only its initial appeal, but also its durability, content store maturity, longevity, and overall staying power in the rapidly evolving VR landscape. In today’s review, we’re looking at the Pico 4, considering the time that has passed since its release.
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