The industry flew past the billion dollar mark by 2016. Blue Apron was quickly joined by a whole host of other meal kits, including Home Chef, HelloFresh, and Plated. Meal kits hoped to take the stress out of a home cooked meal, giving individuals time back in their week and more variety on their plates.Īt first, it seemed to work. For the past decade, meal kit delivery services like Blue Apron have tried to make cooking easier on everyone: the busy professionals, the working moms, and the millennials who want to expand their recipe knowledge past scrambled eggs and toast. Don’t think your cooking skills are Top Chef material?
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